Why Every Business Needs a Blog - Power Of Blogging
We live in the world that develops by leaps and bounds where there is an exuberance of opportunities and tools for your success.
In fact, blogging has become increasingly popular among people who know how to promote online and who are targeted at having money from them. It is extremely strange when business owners complain because of the fact they lack methods of business promotion.
In reality, blogging is one of the best way to support your business. Only a few companies have considered the opportunity to have a business blog.
But why? It is obvious that a business blog will increase your website traffic and will bring you, even more, revenue. Of course, if you want great results you will have to spend some time and even money on that but it is worth that! So, every business, especially if it is targeted at e-commerce needs to have a blog.
Here we will give you several reasons for that!
First of all, let’s look at some statistics connected with business blogs. Hope this piece of information will give you an impetus in your endeavor!
We advise you now to look at some examples of businesses like http://Edubirdie.com that use blogs as a support. Now, we hope you see that having a blog is a great advantage that will help your business move forward. Below you will see the reasons.
First of all, let’s look at why SEO optimization is important. SEO is the core of the Internet success if you want to get more traffic. Search engines rank websites according to the relevance and usefulness of the information they publish. Because of the right SEO usage, your blog may be in the top 3 results on the Google page which will help your promotion and business on the whole.
Blogs are even better than usual websites because they contain lots of links, keywords, and phrases. Messages and feedback in your blog will increase traffic because every new post will be a different page that will be indexed by Google.
While you use your websites as an online store and directly promote your goods and services, when you have a blog you place the interests of the customers in the center of the whole thing.
You need to make sure that the information you publish is topical, interesting and unique! Your visitors need to be interested in what they read and return to your page again and again. Publish statistics, results of the research connected with the subject matter of your business.
Dwell on some background stories like how you created your business, what are the obstacles, what you like most about your customers, etc. If the articles you have on your blog are copied or offer the same and obvious information, then the readers will lose interest and are unlikely to visit your blog again.
This is a good way to indirectly promote your services/products. Pose a question/problem that your reader may face every day or at times. Then, show our sympathy to them and offer your solution that may include your goods. Blog will help you be more creative and give your brand “new sounding”
Due to the blog, you may start a discussion or pose a question that will trigger further consideration. To hit the nail on the head, carefully read previous messages from your customers, analyze the content and discussions of your competitors and find the most common concerns and issues that readers like to bring up and discuss.
When you, finally, give answers and solutions to questions and problems, you show your concern and respect to your valuable readers and customers. That will definitely help your business prosper!
When you become open to the audience, you establish a report with them and become more close to the readers. Tell funny stories from your career life, a hilarious anecdote or a touching story of your customer. Tell how you conduct you combine business and your personal life, a perplexing challenge, etc. People love intimate stories and will appreciate that!
Always be clear and correct in your spelling, grammar, style. Divide your post into several paragraphs. You always need to grab your reader’s attention and thus have some provocative sentences at the beginning. Call for action would also be appropriate but at times. Never publish useless words. Make conclusions.
In fact, blogging has become increasingly popular among people who know how to promote online and who are targeted at having money from them. It is extremely strange when business owners complain because of the fact they lack methods of business promotion.
In reality, blogging is one of the best way to support your business. Only a few companies have considered the opportunity to have a business blog.
But why? It is obvious that a business blog will increase your website traffic and will bring you, even more, revenue. Of course, if you want great results you will have to spend some time and even money on that but it is worth that! So, every business, especially if it is targeted at e-commerce needs to have a blog.
Here we will give you several reasons for that!
First of all, let’s look at some statistics connected with business blogs. Hope this piece of information will give you an impetus in your endeavor!
- According to the Think Creative research, the small business generates several times more leads if it has a blog than a business that lacks it.
- Almost 25% of people spend their time while surfing the Internet, reading diverse kinds of blogs.
- Once you create more than 20 posts on your blog, your traffic will surge 30 %.
- If customers are interested in the company that produces a product, 68% of them want to read content published by this company.
- More than 60 % of people trust more the company with the blog.
- Almost 80% of the customers are sure that manufacturers/companies with blogs are more interested in the long-term relationships with their customers.
- Businesses that have blogs receive 438% more pages in the search results.
We advise you now to look at some examples of businesses like http://Edubirdie.com that use blogs as a support. Now, we hope you see that having a blog is a great advantage that will help your business move forward. Below you will see the reasons.
Why Every Business Needs a Blog - Power Of Blogging
(1) Blog Can help your Business Site Rank well in Search Engines (SEO)
First of all, let’s look at why SEO optimization is important. SEO is the core of the Internet success if you want to get more traffic. Search engines rank websites according to the relevance and usefulness of the information they publish. Because of the right SEO usage, your blog may be in the top 3 results on the Google page which will help your promotion and business on the whole.
Blogs are even better than usual websites because they contain lots of links, keywords, and phrases. Messages and feedback in your blog will increase traffic because every new post will be a different page that will be indexed by Google.
(2) You will show how you respect your customers and give them only valuable information.
While you use your websites as an online store and directly promote your goods and services, when you have a blog you place the interests of the customers in the center of the whole thing.
You need to make sure that the information you publish is topical, interesting and unique! Your visitors need to be interested in what they read and return to your page again and again. Publish statistics, results of the research connected with the subject matter of your business.
Dwell on some background stories like how you created your business, what are the obstacles, what you like most about your customers, etc. If the articles you have on your blog are copied or offer the same and obvious information, then the readers will lose interest and are unlikely to visit your blog again.
(3) The Blog gives the opportunity to resolve customers’ problems.
This is a good way to indirectly promote your services/products. Pose a question/problem that your reader may face every day or at times. Then, show our sympathy to them and offer your solution that may include your goods. Blog will help you be more creative and give your brand “new sounding”
(4) Want More Traffic? Provoke your readers to have a nice discussion on a topical issue.
Due to the blog, you may start a discussion or pose a question that will trigger further consideration. To hit the nail on the head, carefully read previous messages from your customers, analyze the content and discussions of your competitors and find the most common concerns and issues that readers like to bring up and discuss.
When you, finally, give answers and solutions to questions and problems, you show your concern and respect to your valuable readers and customers. That will definitely help your business prosper!
(5) Share your experience and details from your professional life.
When you become open to the audience, you establish a report with them and become more close to the readers. Tell funny stories from your career life, a hilarious anecdote or a touching story of your customer. Tell how you conduct you combine business and your personal life, a perplexing challenge, etc. People love intimate stories and will appreciate that!
(6) Make structure of the post
Always be clear and correct in your spelling, grammar, style. Divide your post into several paragraphs. You always need to grab your reader’s attention and thus have some provocative sentences at the beginning. Call for action would also be appropriate but at times. Never publish useless words. Make conclusions.
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